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Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to find the time to lea...
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Crafting the perfect logo is a key way to build a new brand or revamp your existing business identity. Marketing company logos provide a vital first impression for creative agencies, so we’ve assembl...
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Today’s business landscape is a hybrid of in-person and digital experiences. Building a navigable website lends a major boost to your business’s credibility because it gives customers a reliable, eve...
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Clients hire marketing agencies to oversee ad campaigns, social media strategy, customer acquisition, and many other facets of promoting and building their businesses. Client reporting is one im...
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In a creative agency, your clients count on you to deliver fresh ideas. Keeping ahead of the curve on trends and best practices is key to thriving in a digital agency, whether you’re the CEO or an in...
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What is SMB Marketing? “SMB” is marketing jargon for “small and medium-sized businesses.” Typically, these businesses have smaller marketing departments and budgets and therefore rely on differen...
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Ever since launching our Feature Request board in 2020, we've been busy listening to our valued customers, building new features and functionality to continually improve SEOptimer. This month we laun...
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Connected marketing is a relatively new catchphrase that reflects marketers’ attempts to keep pace with a rapidly shifting technological and relational landscape. Connected marketing offers a way...
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Simply put, inbound leads are potential customers who come to you. New leads can find your business through a variety of marketing channels: paid search, a content-optimized blog, word of mouth,
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Content production is the cornerstone of a solid online marketing strategy. As the saying goes, “content is king,” and without engaging, valuable content, new visitors will bounce off your site
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